Before LEAU existed, I grew up in a small town where luxury wasn’t something you had access to. It was something you saw in magazines, on tv, or in cities that felt unreachable. I didn’t come from money. I didn’t have connections. What I had was the conviction that I wanted more, so at 18 I moved across the country to find it.

I moved to Los Angeles and started working at a fashion startup that seemed like the dream. And for a while, it was. But the deeper I got, the more I saw what was really happening behind the curtain. I watched an industry led by men continuously downgrade fabrics just to save on cost. I watched corners get cut on fittings because the people making decisions didn’t know what women actually want to look and feel like in their clothes. I saw brands claim they were more prestigious than they were, name-dropping cities they’d never worked in. I learned that “limited edition” usually meant “we’ll restock it next month, but we want your money now.” Season after season, the gap between what brands told their customers and what they actually delivered got wider and nobody seemed to care.

I left because I was tired of it. Both as a consumer and as someone who worked inside it. I wanted a brand that was focused on timeless, investment fashion. Clothing that actually meant something.

LEAU started with a few dresses, no investors, no partners, no trust fund, no family money... nothing but product and the belief that if the clothes were good enough, women would notice. You would notice.

Six years later, we have fulfilled over 100,000 orders. We’ve been featured in Vogue, Forbes, Entrepreneur, Nylon, Glamour, and Buzzfeed. And we still operate the same way: every single dollar goes back into making better product. No outside money. No compromises. That’s what allows us to do things our way.

Over the years we’ve shared a lot of special moments with our customers - birthdays, weddings, promotions, first dates, the nights you just want to feel like the best version of yourself. So we’ve evolved our product line to speak to all of life’s moments. Our full range now spans everyday basics to heirloom garments, because you deserve a complete wardrobe of pieces you believe in.

We spend months in our factory developing proprietary fabrics so you put the absolute best on your body. We produce in limited batches for every piece. Not as a marketing tactic, but because overproduction is the problem I watched the industry create and refuse to solve. Most of our pieces are developed based on direct customer feedback: you tell us what you want, and we design it.

Thank you from the bottom of my heart and I hope everyone can experience the LEAU difference.